Privacy policy
Privacy Policy
Last updated: July 3, 2026
Baked Potatoes operates this website and online store, including all related information, content, features, products, and services offered through bakedpotatoes.com. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, place an order, create an account, contact us, or otherwise interact with our store.
Baked Potatoes is powered by Shopify, which provides the ecommerce platform we use to operate our store, process orders, manage checkout, and provide related services.
By using our website or purchasing from our store, you acknowledge that you have read and understand this Privacy Policy.
Personal Information We Collect
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can reasonably be linked to you.
Depending on how you interact with our website, we may collect the following types of personal information:
Contact information, such as your name, email address, phone number, billing address, and shipping address.
Order and transaction information, such as the products you view, add to your cart, purchase, return, exchange, or cancel, as well as order history and payment-related details.
Payment information, such as payment method, payment confirmation, and billing details. Payment card information is processed by our payment processors and ecommerce platform.
Account information, such as username, password, account preferences, saved addresses, and account settings if you create an account.
Customer support information, including information you provide when contacting us about an order, return, product question, damaged item, or other support request.
Device and usage information, such as your IP address, browser type, device type, operating system, referral source, pages viewed, products viewed, clicks, and how you interact with our website.
Marketing and advertising information, such as your interactions with our emails, ads, promotions, cookies, pixels, and similar tracking technologies.
How We Collect Personal Information
We may collect personal information in the following ways:
Directly from you, such as when you place an order, create an account, contact us, sign up for emails, submit a form, or otherwise provide information to us.
Automatically through our website, including through cookies, pixels, tags, log files, analytics tools, and similar technologies.
From service providers, such as Shopify, payment processors, shipping providers, fulfillment partners, analytics providers, email platforms, advertising platforms, and customer support tools.
From advertising and marketing partners, when we use tools to measure ad performance, understand website traffic, or show relevant ads.
How We Use Personal Information
We may use personal information for the following purposes:
To provide our products and services, including processing orders, accepting payments, arranging shipping, providing order updates, managing returns, and delivering customer support.
To operate and improve our website, including troubleshooting, analytics, testing, improving product pages, improving checkout, and understanding how customers use our store.
To personalize your shopping experience, such as remembering your preferences, showing products you may be interested in, and improving the content you see on our website.
To communicate with you, including sending order confirmations, shipping updates, return information, customer service responses, account notices, and other service-related messages.
To send marketing communications, such as promotional emails, product updates, sales, or other offers, where permitted by law. You may unsubscribe from promotional emails at any time using the unsubscribe link in the email.
To advertise our products, including measuring ad performance, creating audiences, retargeting website visitors, and showing ads on platforms such as search engines, social media platforms, or other advertising networks.
To protect our store and customers, including detecting, preventing, or investigating fraud, unauthorized transactions, security incidents, illegal activity, or violations of our policies.
To comply with legal obligations, respond to lawful requests, enforce our terms and policies, resolve disputes, and protect our rights, customers, and business.
Cookies and Tracking Technologies
We use cookies, pixels, tags, and similar technologies to operate our website, remember preferences, understand website traffic, improve our store, measure advertising performance, and provide a better shopping experience.
These technologies may collect information such as your IP address, device information, browser type, pages viewed, products viewed, links clicked, referring pages, and interactions with our website or ads.
We may use analytics and advertising tools provided by Shopify and other third-party platforms. These tools help us understand how visitors use our website and how our ads perform.
Depending on where you live, you may have the right to opt out of certain tracking, targeted advertising, sale, or sharing of personal information. You may exercise available rights by contacting us at shop@bakedpotatoes.com or by using any privacy controls made available on our website.
How We Disclose Personal Information
We may disclose personal information to third parties when necessary to operate our store, provide services, advertise, comply with law, or protect our business.
We may disclose personal information to:
Shopify, which hosts and powers our online store.
Payment processors, to process payments and prevent fraud.
Fulfillment and shipping providers, to produce, package, and deliver your order.
Customer support providers, to respond to questions, returns, damaged items, and other support requests.
Marketing and advertising partners, to help us send marketing communications, measure ads, show relevant ads, and understand campaign performance.
Analytics providers, to help us understand website traffic and improve our store.
Technology and service providers, such as hosting, security, cloud storage, email, website tools, and business operations providers.
Legal, regulatory, or law enforcement authorities, when required by law, subpoena, court order, legal process, or to protect our rights, customers, or business.
Business transaction parties, if we are involved in a merger, acquisition, sale of assets, financing, reorganization, bankruptcy, or similar business transaction.
We do not sell personal information in the traditional sense of exchanging it for money. However, some privacy laws may define certain advertising, analytics, or tracking activities as a “sale,” “sharing,” or “targeted advertising.” Depending on where you live, you may have the right to opt out of those activities.
Relationship with Shopify
Our store is hosted by Shopify. Shopify collects and processes personal information to provide ecommerce services to us and to help operate the store, checkout, payment, fraud prevention, analytics, and related features.
Information you submit through our store may be transmitted to and processed by Shopify and other service providers, including providers located outside your state, province, or country.
Shopify may also process personal information independently for certain services, tools, and enhanced features. To learn more about how Shopify uses personal information, you can review Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.
Third-Party Websites and Links
Our website may contain links to third-party websites, platforms, or services. We are not responsible for the privacy practices, security, content, or policies of third-party websites.
If you click a third-party link, you should review that third party’s privacy policy and terms before providing personal information.
Children’s Privacy
Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.
If you are a parent or guardian and believe a child has provided personal information to us, please contact us at shop@bakedpotatoes.com so we can review and delete the information if required.
We do not knowingly sell or share personal information of individuals under 16 years old.
Security
We use reasonable administrative, technical, and organizational measures designed to help protect personal information. However, no method of transmission over the internet or method of electronic storage is completely secure.
Please do not send sensitive or confidential information to us through unsecured channels.
Retention of Personal Information
We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce our agreements, and operate our business.
The length of time we keep information may vary depending on the type of information, the reason it was collected, and applicable legal or business requirements.
Your Privacy Rights and Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information:
The right to request access to personal information we maintain about you.
The right to request correction of inaccurate personal information.
The right to request deletion of personal information, subject to legal exceptions.
The right to receive a copy of certain personal information in a portable format.
The right to opt out of certain uses of personal information for targeted advertising, sale, or sharing, where applicable.
The right to limit certain uses or disclosures of sensitive personal information, where applicable.
The right not to be discriminated against for exercising privacy rights.
To exercise privacy rights available to you, contact us at shop@bakedpotatoes.com.
We may need to verify your identity before processing your request. If you use an authorized agent to make a request, we may require proof that the agent is authorized to act on your behalf.
Global Privacy Control and Opt-Out Signals
Some browsers or browser extensions allow you to send a Global Privacy Control signal or similar opt-out preference signal.
Where required by applicable law and where technically feasible, we will treat a recognized Global Privacy Control signal as a request to opt out of sale, sharing, or targeted advertising for the browser or device sending the signal.
Other than legally recognized privacy preference signals, we may not respond to “Do Not Track” signals sent by browsers or devices.
Marketing Communications
If you sign up for marketing emails, we may send you promotional emails about products, sales, updates, or other offers.
You may opt out of promotional emails at any time by using the unsubscribe link included in our emails or by contacting us at shop@bakedpotatoes.com.
Even if you opt out of promotional emails, we may still send non-promotional emails related to orders, account activity, customer service, returns, shipping, policy updates, or other transactional matters.
International Transfers
We are based in the United States. If you access our website or purchase from us from outside the United States, your personal information may be transferred to, stored in, or processed in the United States or other countries.
Those countries may have privacy laws that differ from the laws in your location. Where required, we rely on legally recognized transfer mechanisms to transfer personal information internationally.
Complaints
If you have concerns about how we handle personal information, please contact us at shop@bakedpotatoes.com.
Depending on where you live, you may also have the right to contact your local data protection authority or privacy regulator.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our practices, technologies, legal obligations, or business operations.
When we update this Privacy Policy, we will post the revised version on this page and update the “Last updated” date above. Your continued use of our website after an updated Privacy Policy is posted means you acknowledge the updated policy.
Contact Us
If you have questions about this Privacy Policy, our privacy practices, or would like to exercise privacy rights available to you, please contact us at:
Baked Potatoes
Email: shop@bakedpotatoes.com
For order questions, returns, damaged items, or customer support, please contact us at shop@bakedpotatoes.com.
For legal notices or privacy-related requests that require mailing instructions, please contact us first by email so we can provide the appropriate business contact information.